I have been thinking (and discussing with my peers) the value (and purpose) of a podcast when developing teachers. The discussion does produce that modeling and using movies with teachers is nothing new, yet the process and availability of a movie is what that is different. After today's discussion I was brought back to a book written by media prophet, Marshall McLuhan, The Medium is the Message.A McLuhan website brought a bit of clarity to his message. This author uses a few examples to describe "unanticipated consequences".
“In the case of a specific theatrical production, its message may be a change in attitude or action on the part of the audience that results from the medium of the play itself, which is quite distinct from the medium of theatrical production in general. Similarly, the message of a newscast is not the news stories themselves, but a change in the public attitude towards crime, or the creation of a climate of fear.”
The message of a podcast is not the teacher behavior itself, but a change in the attitude towards communicating expectations, classroom management or the open discussion of teaching and learning.
Or maybe not.
2 comments:
RD, I am posting this message to thank you for your help. Including a 3 min. podcast showing staff development strategies in action in one of the staff development modules was important to me. Why? Following through with your thoughts on Marshall McLuhan and the medium as the message, I see the use of the podcast within the training module as an ideal means to market the use of the podcasts for role modeling.
I can see why you have an affinity for McLuhan. You have a knack for marketing and public relations. Randee, you are definitely the expert when it comes to podcast promotion:)
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