Thursday, March 15, 2007

Where do pods come from?

I was not surprised that by word of mouth received the highest percentage. I wonder if those who are recommending these podcasts learn from other friends too, or a different resource is being used.

If HRD is to produce podcasts as a resource, then how will HRD market the product? How will teacher, administrators, and professional development providers learn about our work? Since coaching is my AR focus, marketing podcasts only became important when the logic model was developed. What I learned today is the value of a quality podcast and the relationship you develop.

This afternoon I was emailed a note from one of the teachers I filmed for an HRD Podcast.
He states, “I just viewed the podcast!!!!! Awesome!!! It was so joyful! After having a great day and then viewing the podcast I don't know if my feet will ever touch the ground. Thanks for the thrill!”

Just one HRD Producer developing just one HRD Podcast, while having one genuinely touched teacher has quite possibly led to best marketing plan yet!.

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